Business intelligence the savvy manager's guide, getting onboard with emerging IT
Business Intelligence describes the basic architectural components of a business intelligence environment, ranging from traditional topics such as business process modeling, data modeling, and more modern topics such as business rule systems, data profiling, information compliance and data quality,...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Morgan Kaufmann Publishers
c2003.
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| Edición: | 1st edition |
| Colección: | Savvy manager's guides.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627204106719 |
Tabla de Contenidos:
- Front Cover; Business Intelligence; Copyright Page; Contents; Foreword; Preface; Chapter 1. Business Intelligence and Information Exploitation; Why Business Intelligence?; The Information Asset; Exploiting Information; Business Intelligence and Program Success; What Is Business Intelligence?; Actionable Knowledge; Selected Readings; Chapter 2. The Value of Business Intelligence; The Information Asset and Data Valuation; Actionable Knowledge-Return on Investment; Business Intelligence Applications; The Intelligence Dashboard; Business Intelligence Adds Value; Chapter 3. Planning for Success
- Initiating a ProgramBusiness/Information Technology Partnership; Business Intelligence Success Factors; Team Building; Strategic versus Tactical Planning; Summary; Chapter 4. The Business Intelligence Environment; The Business Case; The Business Intelligence Process; System Infrastructure; Information Access, Delivery, and Analysis; Services; Management Issues; Seek to Learn More; Chapter 5. Business Models and Information Flow; The Business Case; Information Processing and Information Flow; The Information Flow Model; Usage in Practice; Modeling Frameworks; Management Issues; Learning More
- Chapter 6. Data Warehouses, Online Analytical Processing, and MetadataThe Business Case; Data Models; The Data Warehouse; The Data Mart; Online Analytical Processing; Metadata; Management Issues; Summary; Chapter 7. Business Rules; The Business Case; The Business Rules Approach; What Is a Business Rule?; What Is a Business Rule System?; Sources of Business Rules; Management Issues; To Learn More; Chapter 8. Data Profiling; The Business Case; Data Profiling Activities; Data Model Inference; Attribute Analysis; Relationship Analysis; Management Issues; The Last Word
- Chapter 9. Data Quality and Information ComplianceThe Business Case; More Than Just Names and Addresses; Types of Errors; Data Cleansing; Business Rule-Based Information Compliance; Management Issues; To Learn More; Chapter 10. Information Integration; The Business Case; ETL: Extract, Transform, Load; Enterprise Application Integration and Web Services; Record Linkage and Consolidation; Management Issues; To Learn More; Chapter 11. The Value of Parallelism; The Business Case; Parallelism and Granularity; Parallel Processing Systems; Dependence; Parallelism and Business Intelligence
- Management IssuesTo Learn More; Chapter 12. Alternate Information Contexts; The Business Case; Psychographics and Demographics; Geographic Data; Web Behavior Intelligence; Management Issues; To Learn More; Chapter 13. Data Enhancement; The Business Case; Types of Data Enhancement; Incremental Enhancements; Batch Enhancements; Standardization; Example: Address Standardization; Enhancement Methodologies; Management Issues; To Learn More; Chapter 14. Knowledge Discovery and Data Mining; The Business Case; Data Mining and the Data Warehouse; The Virtuous Cycle
- Directed versus Undirected Knowledge Discovery
