Cita APA (7a ed.)

Advertising Research Foundation & Plummer, J. T. (2007). The online advertising playbook: Proven strategies and tested tactics from the Advertising Research Foundation (1st edition.). Wiley.

Cita Chicago Style (17a ed.)

Advertising Research Foundation y Joseph Thornton Plummer. The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation. 1st edition. Hoboken, N.J.: Wiley, 2007.

Cita MLA (9a ed.)

Advertising Research Foundation y Joseph Thornton Plummer. The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation. 1st edition. Wiley, 2007.