Managing customers as investments : the strategic value of customers in the long run
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. Y...
| Corporate Authors: | , |
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| Other Authors: | , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
Wharton School Pub
2005
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627184706719 |
