APA (7th ed.) Citation

Safari Tech Books Online, Soundview Executive Book Summaries, Gupta, S. A., & Lehmann, D. R. C. (2005). Managing customers as investments: The strategic value of customers in the long run (1st edition.). Wharton School Pub.

Chicago Style (17th ed.) Citation

Safari Tech Books Online, Soundview Executive Book Summaries, Sunil Author Gupta, and Donald R Contributor Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. 1st edition. [Place of publication not identified]: Wharton School Pub, 2005.

MLA (9th ed.) Citation

Safari Tech Books Online, et al. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. 1st edition. Wharton School Pub, 2005.