Cita APA (7a ed.)

Safari Tech Books Online, Soundview Executive Book Summaries, Gupta, S. A., & Lehmann, D. R. C. (2005). Managing customers as investments: The strategic value of customers in the long run (1st edition.). Wharton School Pub.

Cita Chicago Style (17a ed.)

Safari Tech Books Online, Soundview Executive Book Summaries, Sunil Author Gupta, y Donald R Contributor Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. 1st edition. [Place of publication not identified]: Wharton School Pub, 2005.

Cita MLA (9a ed.)

Safari Tech Books Online, et al. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. 1st edition. Wharton School Pub, 2005.