Finding fertile ground identifying extraordinary opportunities for new ventures
"This book provides a strong foundation for impending entrepreneurs to aid in determining the possible positive outcomes of the venture." —Marcy Freed, President, VitalStim, Inc. "This book deals very bravely with the opportunity of technology entrepreneurship. This is a great, courag...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Upper Saddle River, N.J. :
Wharton School Pub
c2005.
|
| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627182806719 |
Table of Contents:
- Selecting the right industry
- Identifying valuable opportunities
- Managing technological evolution
- Identifying and satisfying real market needs
- Understanding customer adoption
- Exploiting established company weaknesses
- Managing intellectual property
- Appropriating the returns to innovation
- Choosing the right organizational form
- Managing risk and uncertainty.
