The E-commerce book building the E-empire
New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Diego :
Academic Press
c2001.
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| Edición: | 2nd ed |
| Colección: | Communications, Networking and Multimedia
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627161506719 |
Tabla de Contenidos:
- Front Cover; The E-Commerce Book: Building the E-Empire; Copyright Page; Contents; Preface; Chapter 1. Setting the Vision; Market Predictions; Defining Vision; Traditional Business Vision vs. E-Vision; Business Model Basics; Chapter 2. Know Your Customers; Know Where to Start; Who Is on the Web?; Speaking the Global Language; Access Issues; Targeting the Best Shoppers; Chapter 3. Marketing and Branding; Know What You're Up Against; Plan for Acquisition Costs; Search Engines and Directories; Advertising Banners; Online Classified Advertisements; Message Boards; E-Mail Newsletters
- Links on Other Web SitesNewsgroups; Discussion Lists; Traditional Media; Press Releases; Just Give It Away!; Branding for Success; Marketing and Advertising Agencies; Chapter 4. First Impressions May Be Everlasting; Focus on Essentials; Easy Is Everything: Use Wide, Consistent Site Design; Present Interior and Exterior Links Well; Reliability Counts; Tackle Your Overall Look; Use Graphics and Layouts Well; Keep Text Readable; Make Fonts Enhance a Site, Not Detract from It; Make Your Pages Easy to Skim and Revisit; Make Your Visitors Feel Confident
- Use Your Resources: Professional Design AgenciesRevisit Your Vision Statement and Goals; Chapter 5. Keep Your Customers; Service with a Smile; Quality, Service, Cleanliness; The Customer Is Always Right; Thank You, Please Come Again; An Ounce of Prevention; Be Neighborly: Chat and Discuss with Your Customers; Would You Like Fries with That?; Keep Your Hands above the Table; Personalize for Better Service; Customers Now Control the Relationship; Chapter 6. Fulfillment Channels That Work; Why Does Fulfillment Seem So Difficult Today?; Know Your Customers' Expectations
- Know Your Shipping OptionsTackle Other E-Fulfillment Issues; Engage New Technology; Find E-Fulfillment Solutions; E-Fulfillment Supply-Chain Management; Plan for Spikes; Chapter 7. Choose Your Payment Systems; Payment System Categories; Credit Cards: Web Leaders in Payment Systems; Enable Electronic Payments; Ensure Online Transaction Security; Additional Security: The Secure Sockets Layer; Help Customers Trust You; Chapter 8. Know Your Infrastructure; Overview of Components; Content Management; Network Architecture; Chapter 9. Selecting the Right Commerce Package; Determining Your Needs
- Evaluate Vendor SolutionsEase of Modifications and Extensions; Scalability; Partners; Customer Base; A Final Reminder before You Buy; Chapter 10. Secure Your Investment: Security Threats and Solutions; Network Threats; Security Policies and Procedures; Separating Your Net from the Net: Firewalls and Proxy Servers; Encryption; Authentication and Access Control; Viruses; Chapter 11. Get Ready for Wireless!; From E-Commerce to M-Commerce; The Devices... Now, Then, and in the Future; Wireless Portals; Who Are the Players? Carriers vs. Internet Service Providers; What Will Happen?
- Wireless Internet Convergence: Merging Technologies
