Web Site Measurement Hacks Tips & Tools to Help Optimize Your Online Business
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site'...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Sebastopol :
O'Reilly Media
2005.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627093506719 |
Tabla de Contenidos:
- Contents; Foreword; Credits; About the Author; Contributors; Acknowledgments; Preface; Why Web Site Measurement Hacks?; How This Book Is Organized; About the Use of Screenshots and Vendor Information in This Book; Conventions Used in This Book; Using Code Examples; How to Contact Us; Safari Enabled; Got a Hack?; Web Measurement Basics; Why Measure Your Site?; A Brief History of Web Site Measurement; What Web Measurement Is Not; Why Not "Web Analytics?"; About the "Build Your Own" Hacks; Requirements; Talk the Talk; Hits; Page Views; Visits; Unique Visitors; Referrers; Tying It All Together
- Best Practices for Web MeasurementIdentify Your Objectives Before You Begin; Make Sure You Have Executive Buy-In; Build the Right Team; Measure and Improve: The Continuous Improvement Process; Select the Right Vendor; Software; Hosted Services; Popular Vendors Providing Software and Services; Tying It All Together; Staff for Web Measurement Success; Staff for Measurement Success; Skills for a Web Data Analyst; Finding a Web Data Analyst; Put the word out that you're looking for some serious talent; Be prepared to hire someone senior enough to be truly effective
- Provide additional financial incentive based on successful attainment of goalsGet to Know Your Visitors; Totally Anonymous Visitors; Mostly Anonymous Visitors; Known Visitors; Understand Common Data Sources; Problems with Web Server Logfiles; Enter the Packet Sniffers; JavaScript Page Tags Are Born; Evaluating Data Sources; Understand Visitor Intent; Determining Intent Explicitly; Determining Intent Implicitly; Once You've Determined Intent, Then What?; Know When to Use Packet Sniffing; The Ugly, Ugly Details; How to Use a Network Collector in a Switched Environment
- Using a Network Collector with Encrypted (SSL) TrafficWrite a Useful Web Measurement Request for Proposal (RFP); Focus on Your Current Needs; Ask Only Well-Qualified People for Input; Send Your RFP to as Few Vendors as Possible; Remember, Less Is More; Find a Free or Cheap Web Measurement Solution; Free Web Measurement Solutions; Inexpensive Web Measurement Solutions; Use Analog to Process Logfiles; Analog: Where to Get It!; How to Install Analog; Telling Analog Where Your Logfiles Are; Creating Basic Reports in Analog; Running the Hack
- Build Your Own Web Measurement Application: An Overview and Data CollectionCollecting the Data; Returning the Image and Logging the Page View; The Code; Running the Code; Build Your Own RSS Tracking Application: An Overview and Data Collection; The Data Collection Code; Tracking code to be placed into the feed or article you want to track; Tracking code to be referenced externally (the track_rss.js file); Code to parse the JavaScript into an RSS logfile (write_rss_tag.cgi); Running the Code; The Results; Implementation and Setup; Once You've Selected a Vendor
- Relax, and Don't Forget to Breathe
