The soul of the corporation : how to manage the identity of your company

The soul of the corporation : how to manage the identity of your company

Understand, Control, and Leverage Your Company’s #1 Asset: Its Unique Identity We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company’s identity will shape the results it can achieve. The Sou...

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Bibliographic Details
Corporate Author: Soundview Executive Book Summaries (-)
Other Authors: Bouchikhi, Hamid Author (author), Kimberly, John R Contributor (contributor)
Format: eBook
Language:Inglés
Published: [Place of publication not identified] Wharton School Pub 2008
Edition:1st edition
Subjects:
Corporate culture > Management
Corporate image > Management
Brand name products
Business names
Management
Business & Economics
Management Styles & Communication
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627091206719
Table of Contents:
  • Leadership challenges in the age of identity
  • The I*Dimension
  • The bright side of the I*Dimension
  • The dark side of the I*Dimension
  • Casualties of the I*Dimension
  • To blend or not to blend: identity integration in mergers and acquisitions
  • When should the cord be cut? managing identity in spin-offs
  • Identity in strategic alliances and joint ventures
  • Managing the I*Dimension at organizational and brand levels
  • Masters of the I*Dimension
  • Diagnosing your firm's identity
  • Leading in the age of identity
  • Epilogue.

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