Cita APA (7a ed.)

Safari Tech Books Online & Kincaid, J. W. A. (2002). Customer Relationship Management: Getting It Right (1st edition.). Prentice Hall PTR.

Cita Chicago Style (17a ed.)

Safari Tech Books Online y Judith W Author Kincaid. Customer Relationship Management: Getting It Right. 1st edition. [Place of publication not identified]: Prentice Hall PTR, 2002.

Cita MLA (9a ed.)

Safari Tech Books Online y Judith W Author Kincaid. Customer Relationship Management: Getting It Right. 1st edition. Prentice Hall PTR, 2002.