Customer data integration reaching a single version of the truth
""Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to...
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| Format: | eBook |
| Language: | Inglés |
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Hoboken, N.J. :
John Wiley & Sons
c2006.
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| Edition: | 1st edition |
| Series: | Wiley and SAS Business Series
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627066206719 |
