Customer data integration reaching a single version of the truth
""Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
John Wiley & Sons
c2006.
|
| Edition: | 1st edition |
| Series: | Wiley and SAS Business Series
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627066206719 |
| Summary: | ""Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dych? is to be complimented for her thoroughness in interviewing executives and presenting CDI.""-Philip Kotler, S. C. JohnsonDistinguished Professor of International Marketing Kellogg Schoo |
|---|---|
| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (322 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119202127 9781280519239 9786610519231 9780470056288 |
