Business expectations are you using technology to its fullest?

A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives an...

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Detalles Bibliográficos
Autor principal: Bergeron, Bryan P. (-)
Otros Autores: Blander, Jeffrey
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : J. Wiley c2002.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627058406719
Tabla de Contenidos:
  • BUSINESS EXPECTATIONS Are You Using Technology to its Fullest?; Contents; Preface; Acknowledgments; 1 Alchemy-Technology Continuum; 2 Product Lifecycle; 3 Customer Behavior; 4 Alchemy of Entrepreneurship; 5 Getting Unstuck; 6 Research and Development; 7 Marketing; 8 The Corporation; 9 Making Better Business Decisions; Bibliography; Index