Whoever tells the best story wins how to use your own stories to communicate with power and impact
Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Amacom
c2007.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627057506719 |
Tabla de Contenidos:
- PART ONE. THINKING IN STORY.
- Story thinking: what does that even mean?
- What is story?
- Training your brain
- Telling stories that win
- PART TWO. FINDING STORIES TO TELL.
- Who-I-am stories
- Why-I-am-here stories
- Teaching stories
- Vision stories
- Value-in-action stories
- I-know-what-you-are-thinking stories
- PART THREE. PERFECTING THE CRAFT.
- Experience is sensory
- The gift of brevity
- Brand, organizational, and political stories
- Point of view
- Story listening
- Call to action.
