Whoever tells the best story wins how to use your own stories to communicate with power and impact
Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is.
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
Amacom
c2007.
|
| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627057506719 |
| Summary: | Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is. |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (241 p.) |
| Bibliography: | Includes bibliographical references (p. 213-216) and index. |
| ISBN: | 9781621984641 9781281126702 9786611126704 9780814400845 |
