In your face : how American marketing excess fuels anti-Americanism

In your face how American marketing excess fuels anti-Americanism

"Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDona...

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Detalles Bibliográficos
Autor principal: Johansson, Johny K. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, NJ : Financial Times Prentice Hall c2004.
Edición:1st edition
Colección:Financial Times Prentice Hall books
Materias:
Export marketing > Political aspects > United States.
Export marketing > Moral and ethical aspects > United States.
Advertising > Moral and ethical aspects > United States.
Anti-Americanism.
Electronic books.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627053906719
Tabla de Contenidos:
  • Chapter 1 Three strikes Chapter 2 The Anti-marketing case Chapter 3 Why do marketers do what they do? Chapter 4 Global marketing as bad marketing Chapter 5 Anti-globalization and marketing Chapter 6 Why only American brands? Chapter 7 Anti-Americanism and marketing Chapter 8 Who wants to be an American? Chapter 9 Are foreign countries any better? Chapter 10 Accentuate the positive.

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