The moral advantage : how to succeed in business by doing the right thing

The moral advantage how to succeed in business by doing the right thing

All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. But here Bill Damon tells the compelling stories of real-life business leaders who have achieved great success by adhering to moral conviction. Based on interviews with 48 executives in a variety of i...

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Detalles Bibliográficos
Autor principal: Damon, William, 1944- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco, Calif. : Berrett-Koehler Publishers c2004.
Edición:1st ed
Materias:
Business ethics.
Success in business > Moral and ethical aspects.
Social responsibility of business.
Industrial management > Moral and ethical aspects.
Organizational behavior > Moral and ethical aspects.
Businesspeople > Interviews.
Successful people > Interviews.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627052406719
Tabla de Contenidos:
  • Intro
  • Title Page
  • Copyright Page
  • Dedication
  • Preface
  • Introduction: Success and Satisfaction in Business
  • 1. Leading Lights
  • 2. The Moral Advantage
  • 3. Generative Morality: Acts of Creation
  • 4. Empathic Morality and the Golden Rule
  • 5. Business Ethics that Come Naturally
  • 6. Philanthropy in Business: Doing it Right
  • 7. Forging a Moral Identity in Business
  • Notes
  • Index
  • About the Author.

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