The Mirage of Global Markets: How Globalizing Companies Can Succeed As Markets Localize
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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[Place of publication not identified]
Financial Times/Prentice Hall
2003
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627038406719 |
