Indispensable : how to become the company that your customers can't live without

Indispensable how to become the company that your customers can't live without

A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next le...

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Bibliographic Details
Main Author: Calloway, Joe (-)
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : J. Wiley c2005.
Edition:1st edition
Subjects:
Customer loyalty.
Customer loyalty > Case studies.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627035606719
Table of Contents:
  • The default choice
  • The five drivers
  • Case study: Deluxe
  • Back to the six new basics
  • Case study: W Hotels
  • Create community
  • Case study: Gitomer
  • Obvious but often overlooked
  • Right place, right time
  • Case study: The Pancake Pantry
  • Big picture outcome
  • Twenty-eight indispensable lessons
  • Case study: Pinnacle Financial Partners
  • Repeatable process
  • Stop apologizing, start doing your job
  • Case study: Law Talk
  • The customer decides.

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