Marketing that works how entrepreneurial marketing can add sustainable value to any sized company
The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands. – Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret Differentiate yourse...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Wharton School Pub
c2007.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627015806719 |
Tabla de Contenidos:
- Marketing driven strategy to make extraordinary money: positioning, targeting, and segmentation are the foundation
- Generating, screening, and developing ideas
- Entrepreneurial pricing?: an often misused way to garner extraordinary profits
- Distribution/channel decisions to solidify sustainable competitive advantage
- Product launch to maximize product/service lifetime profitability
- Entrepreneurial advertising that works
- How to leverage public relations for maximum value
- Sales management to add value
- Marketing enabled sales
- Entrepreneurial promotion & viral marketing to maximize sustainable profitability
- Marketing resource deployment and allocation? : the Alloc software
- Entrepreneurial marketing for hiring, growing, and retaining employees
- Marketing for financing activities
- Building strong brands and strong companies.
