Improve your marketing to grow your business : insights and innovation that drive business and brand growth
“Marketing is part art and part science. The ‘art era’ was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
Wharton School Pub
2008
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627015206719 |
