Hastings, H. A., & Saperstein, J. (2008). Improve your marketing to grow your business: Insights and innovation that drive business and brand growth (1st edition.). Wharton School Pub.
Cita Chicago Style (17a ed.)Hastings, Hunter Author, y Jeff Saperstein. Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth. 1st edition. [Place of publication not identified]: Wharton School Pub, 2008.
Cita MLA (9a ed.)Hastings, Hunter Author, y Jeff Saperstein. Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth. 1st edition. Wharton School Pub, 2008.
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