The brand gap how to bridge the distance between business strategy and design : a whiteboard overview
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Berkekley, CA :
New Riders
c2006.
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| Edición: | Rev. ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627002106719 |
