Business power creating new wealth from IP assets
Praise for Business Power Creating: New Wealth from IP Assets ""Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-...
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| Autor Corporativo: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2007.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626986506719 |
Tabla de Contenidos:
- Business Power: Creating New Wealth from IP Assets; A Dedication Note from the Taskforce; Author Profiles; Contents; Section I: Up Front; Foreword; The Changing Wealth of Nations in the Age of the Conceptual-Based Economy; Extracting Value from Intellectual Property; Attention by Investor and Regulatory Communities; Some Conclusions; Note; Acknowledgments; The Taskforce; Taskforce Supporting Organizations; Special Thanks to:; The Road to Economic Recognition of IP Value; Introduction; The IP Landscape; Your Situation; What This Book Is About; The Guideposts; Commerce Technology Administration
- The TaskforceSection II: Defining the Stakes; Chapter 1: Building IP Value in the Corporation; IP's Impact on Corporate Global Competitiveness; Innovation, Differentiation, and the Avoidance of Commodification; One View of the Innovation Process; Shifting the IP Paradigm: A Simple Business Model; A Value Proposition; Shifting the IP Paradigm: Changing Practices and Policies; Notes; Chapter 2: Corporate IP Management in the Global Market; The Age of IP; IP Management and Reporting Policy at Ford; Measuring IP and Why; Chapter 3: IP and Its Effects on Corporate Research and Development
- IP Impact on ResearchExamples of the Unplanned Benefits of Research; New Challenges to the Managing Executives; Next Steps; Chapter 4: The Economic Infrastructure, Standards, Regulations, and Capital Markets; IP Management's Two Dimensions-Internal and External; Intangible IP; SEC and FASB Initiatives; Why Disclosure Is Important to Growth; IP Savvy Commands a Premium on Wall Street; Measuring Intangibles; New Capabilities Requirements; IP Influence on the Private Enterprise; What Can We Do?; Section III: Creating the Assets; Chapter 5: Human Capital: The Forsaken Resource; Forsaken Resource
- Key Skills for Success in the Twenty-First CenturyThe Educational System; Chapter 6: How to Turn White Space Dark for Fun and Profit; "White Spaces"; "I Know What I Need-Sort Of"; The Ugly Inventing Session; Doing It Right-Filling the White Spaces; Select a Dedicated Process Champion; Preparation; Team Selection; Focus and Steering; Capture the Ideas; Evaluating, Filtering, and Grouping; Prioritization; Memorializing and Documentation; Conclusion; Chapter 7: Capturing the Value of Trade Secrets; Trade Secrets; Inventory of Potential Trade Secrets; Categorization of Potential Trade Secrets
- Information Classification SystemsAccess and Tracking Systems; Valuation Methods for Trade Secrets; Trade Secrets and Sarbanes-Oxley; Conclusion; Section IV: New Dynamics of Corporate Management; Chapter 8: Intellectual Property Drives Corporate Changes to Create New Wealth; The Increasing Influence of Intellectual Property (IP); Value Drivers from the External Economic Infrastructure; The Changing Role of Corporate IP Leaders; New Demands Mean New Internal (Corporate) Functionality; The Internal Change Dynamics; Implementation Strategies; Summary and Implementation Plan; Notes
- Chapter 9: Valuing Intellectual Property
