Beyond Bullet Points Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire
Unlock the amazing story buried in your presentation-and forget boring bullet points forever! Now updated for Microsoft Office PowerPoint 2007, this widely-acclaimed book includes seven new examples of compelling presentations from board room to classroom. Communications expert Cliff Atkinson guides...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Sebastopol :
Microsoft Press
2009.
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| Edition: | 2nd ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626981306719 |
Table of Contents:
- Cover; Copyright Page; Dedication; Contents; Acknowledgments; About the Author; Introduction; Chapter 1: Making Headlines Beyond Bullet Points; Can I Really Change the World with a PowerPoint Presentation?; The Perfect PowerPoint Storm; Stepping onto the Media Stage; A Singular Story; The Heart of the Problem; Distilling the Essence; Mixing Mediums; Fade to Gray; Stark Choices; Winds of Change; The Power of BBP in Your Hands; Chapter 2: Teaching an Old Dog New Tricks; Three Bedrock Tools of PowerPoint; Trick 1: Use Slide Sorter View to Manage the Volume; In Search of "Research Reality"
- Research Reality 1: You Have to Respect the Limits of Working MemoryBBP Respects the Limits of Working Memory; The Old Way Ignores the Limits of Working Memory; Trick 2: Use Notes Page View to Sync Pictures and Narration; Research Reality 2: You Have to Address the Two Channels; BBP Addresses the Two Channels; The Old Way Addresses Only One Channel; Trick 3: Use Normal View to Guide the Eye and Ear; Research Reality 3: You Have to Guide Attention; BBP Guides Attention; The Old Way Does Not Guide Attention; A Well-Trained Tool; Chapter 3: Getting Started with BBP
- What Does the Road Ahead Look Like?Sewing Up Understanding with BBP; The Heart and Brain of BBP: The Story Template; The Built-In Story Structure; Theory Becomes Practical; Step 1: Choose a Story Thread and a Pattern to Follow; Step 2: Pull Through What's Most Important First; Step 3: Guide the Visual and Verbal Strands with Your Storyboard; Sketching the First Five Slides; Sketching the Rest of the Slides; Applying Custom Layouts; Adding Graphics to the First Five Slides; Adding Graphics to the Rest of the Slides; Stepping into the Screen; Presenting in Multiple Views
- Presenting with a Tablet PCPresenting Online; Documenting the Experience; The Relative Importance of the Three Steps; Getting Started with the BBP Story Template; Writing Headlines Using Three Ground Rules; Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice; Rule 2: Be Clear, Direct, Specific, and Conversational; Rule 3: Link Your Ideas Across Cells; Chapter 4: Planning Your First Five Slides; What Will You Show, Say, and Do in the First Five Slides?; Starting with the Title and Byline; Choosing a Story Thread; Orienting the Audience with the Setting Headline
- Interesting the Audience with the Role HeadlineEngaging the Audience with the Point A Headline; Motivating the Audience with the Point B Headline; Creating Dramatic Tension Between the Point A and Point B Headlines; Focusing the Audience with the Call to Action Headline; Choosing a Pattern to Follow; Closing the Curtain on Act I; Reviewing the Five Headlines; Appealing to Your Audience's Emotions; Focusing Your Ideas; 10 Tips for Enhancing Act I; Tip 1: Inspiration from the Screenwriters; Tip 2: 10 Story Variations; Tip 3: Your Act I Screen Test; Tip 4: Multiple Stories, Multiple Templates
- Tip 5: Visualize Your Audience
