Turning silver into gold : how to profit in the new boomer marketplace
“Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone, and this book reflects her insight.” —Guy Kawasaki, Managing Director, Garage Technology Ventures and author of The Art of the Start...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
FT Press
2007
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626971006719 |
Tabla de Contenidos:
- A global overview of the boomer market
- The business of health
- Travel : an adventure for the heart, mind, and soul
- It's your passion : make it happen
- Sex and romance : I'll have what she's having
- Jeans, jeans, you're young and alive
- Gimme shelter- and a whole lot more
- A family of our own choosing
- Eldercare : the new midlife crisis
- Financing your dream
- On the age beat : the media and the message
- Growing the boomer business : sales and marketing strategies that really work
- The class act : gold at the end of the rainbow.
