Email marketing by the numbers how to use the world's greatest marketing tool to take any organization to the next level
Praise for EMAIL MARKETING by the NUM8ERS ""At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perfor...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons
c2007.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626970206719 |
Tabla de Contenidos:
- Introduction : By the numbers : what's it all about?
- What is marketing's goal?
- Is email the perfect marketing tool?
- What's wrong with email?
- Subscriber engagement : what matters?
- Building a killer database
- Segmenting for relevance
- Finding or creating relevant content
- The role of email in viral and word-of-mouth marketing
- Analytics that matter
- Testing against your goals
- Using surveys, forms, and other feedback tools
- Triggers, transactions, and integration
- Are you a spammer?.
