Persuasive technology using computers to change what we think and do
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? ""Yes, they can,"" says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Amsterdam ; Boston :
Morgan Kaufmann Publishers
c2003.
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| Edición: | 1st ed |
| Colección: | Morgan Kaufmann series in interactive technologies.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626967306719 |
