Electronic media management
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the In...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Focal Press
c2006.
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| Edición: | 5th ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626955606719 |
Tabla de Contenidos:
- Cover; Table of Contents; Preface; Acknowledgments; CHAPTER 1: BROADCAST STATION MANAGEMENT; Management Defined; Evolution of Management Thought; Management Levels; Management Functions; Management Roles; Management Skills; Influences on Management; What's Ahead?; Summary; Case Study; Notes; Additional Readings; CHAPTER 2: FINANCIAL MANAGEMENT; The Accounting Function; Cost Controls; Monitoring Financial Progress; What's Ahead?; Summary; Case Study; Notes; Additional Readings; CHAPTER 3: HUMAN RESOURCE MANAGEMENT; The Functions of Human Resource Management
- Human Resource Management and Trade UnionsHuman Resource Management and the Law; What's Ahead?; Case Study: Television; Summary; Case Study: Television; Notes; Additional Readings; CHAPTER 4: BROADCAST PROGRAMMING; The Audience; The Program Department; The Program Manager; Radio Station Programming; Television Station Programming; Programming the Network Affiliate; Programming the Independent Station; Programming and the Station Representative; Programming for Children; Programming and the Community; What's Ahead?; Summary; Case Study: Radio; Case Study: Television; Notes; Additional Readings
- CHAPTER 5: BROADCAST SALESThe Sales Department; The General Sales Manager; Time Sales; Research and Sales; What's Ahead?; Summary; Case Study: Radio; Case Study: Television; Notes; Additional Readings; CHAPTER 6: BROADCAST PROMOTION AND MARKETING; The Promotion and Marketing Director; The Promotion Plan; Audience Promotion; Sales Promotion; What's Ahead?; Summary; Case Study: Radio; Case Study: Television; Notes; Additional Readings; CHAPTER 7: BROADCAST REGULATIONS; Background; The Role of Broadcast Regulations; Application and Reporting Requirements; Ownership Policies; Programming Policies
- AnnouncementsCommercial Policies; Other Policies; Dealing with Complaints; What's Ahead?; Summary; Case Study; Case Study; Notes; Additional Readings; CHAPTER 8: MANAGING THE CABLE TELEVISION SYSTEM; The Franchising Process; Franchise Renewal; Organization; Programming; Economics; Promotion; Regulation; What's Ahead?; Summary; Case Study; Notes; Additional Readings; CHAPTER 9: PUBLIC BROADCAST STATION MANAGEMENT; The Structure of Public Broadcasting; Television; Radio; Low-Power FM Radio; Noncommercial Licensing Process; What's Ahead?; Summary; Case Study: Television; Case Study: Radio; Notes
