Selling blue elephants : how to make great products that people want before they even know they want them
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented b...
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| Other Authors: | , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
Wharton School Pub
2007
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626924406719 |
