Soundview Executive Book Summaries, Moskowitz, H. R. A., & Gofman, A. C. (2007). Selling blue elephants: How to make great products that people want before they even know they want them (1st edition.). Wharton School Pub.
Chicago Style (17th ed.) CitationSoundview Executive Book Summaries, Howard R Author Moskowitz, and Alex Contributor Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. 1st edition. [Place of publication not identified]: Wharton School Pub, 2007.
MLA (9th ed.) CitationSoundview Executive Book Summaries, et al. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. 1st edition. Wharton School Pub, 2007.
Warning: These citations may not always be 100% accurate.
