Media promotion and marketing for broadcasting, cable, and the Internet
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Amsterdam ; Boston :
Elsevier/Focal Press
c2006.
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| Edition: | 5th ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626922506719 |
Table of Contents:
- Cover; Media Promotion and Marketing for Broadcasting, Cable, and the Internet; Copyright; Contents; Foreword; Acknowledgments; Detailed Contents; CHAPTER 1 Promoting the Media: Scope and Goals; CHAPTER 2 Marketing Radio; CHAPTER 3 Local Television Promotion: News, Syndication, and Sales; CHAPTER 4 Management, Research, and Budgeting in Promotion; CHAPTER 5 Designing On-Air, Print, and Online Promotion; CHAPTER 6 Network Television Promotion; CHAPTER 7 Cable Marketing and Promotion; CHAPTER 8 New Media Promotion; CHAPTER 9 Promotion in Public Television and Radio
- CHAPTER 10 Global Promotion and Marketing of TelevisionAbout the Contributing Authors; Glossary; Selected Bibliography; Index
