APA (7th ed.) Citation

Eastman, S. T., Ferguson, D. A., & Klein, R. A. (2006). Media promotion and marketing for broadcasting, cable, and the Internet (5th ed.). Elsevier/Focal Press.

Chicago Style (17th ed.) Citation

Eastman, Susan Tyler, Douglas A. Ferguson, and Robert A. Klein. Media Promotion and Marketing for Broadcasting, Cable, and the Internet. 5th ed. Amsterdam ; Boston: Elsevier/Focal Press, 2006.

MLA (9th ed.) Citation

Eastman, Susan Tyler, et al. Media Promotion and Marketing for Broadcasting, Cable, and the Internet. 5th ed. Elsevier/Focal Press, 2006.