The DJ sales and marketing handbook how to achieve success, grow your business, and get paid to party!
The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and c...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Elsevier
2006.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626914706719 |
Tabla de Contenidos:
- Front Cover; The DJ Sales and Marketing Handbook; Copyright Page; Contents; Acknowledgments; Foreword; About the Author; Introduction; Chapter 1. Prosperity: Creating Inner and Outer Abundance; Success Defined; Inner and Outer Abundance; Goal Setting; Creating an Action Plan; Your Teammates; Overcoming Obstacles; Becoming a Master; Leadership; Communication Skills; Learning Styles; Meditation; Chapter 2. Business Matters: The Foundation of Your Castle; Industry Statistics; Calculating a Marketing Budget; Return on Investment (ROI); Purchasing Media; Tracking Your Results
- Using Advertising AgentsPricing Competitively; Handling Deposits and Payments; Organizing Clients and Gigs; Equipment; Chapter 3. Marketing: More Than Your Magnetic Personality; The Marketplace; Marketing Basics; Researching the Competition; Marketing's Various Facets; Branding; Carving Your Niche; Permission Marketing; Telemarketing; Marketing Packet; Presentation; Direct Mail; Letterhead and Envelopes; Business Cards; Brochures; Cover Letters; Newsletters and E-zines; Websites; Chapter 4. Sales: Dollar from Sense; Converting Prospects into Clients; The Art of Upselling; Telephone Sales
- Handling ObjectionsTelephone Etiquette; In-Person Appointments; Sales DVD or CD-ROM; Compensation; Chapter 5. Specialty Markets: Bull's-Eye, You're Right on Target; Events Galore; Carving Your Niche; Clubs and Bars; Bar and Bat Mitzvahs; Corporations; Schools; Weddings; Charities; Karaoke; Bridal Fairs; Sound Reinforcement; Chapter 6. Customer Service: A Contact Sport; Velcroing Your Client; Generating Referrals; Keeping in Touch; Internal Customer Service; Handling Complaints; Refund Policy; Chapter 7. Advertising: Made You Look!; Advertising Essentials; When to Advertise; Copywriting
- Word-of-MouthYellow Pages; Radio; Television; Publications; Direct Mail; Websites; Chapter 8. Public Relations: The Holy Grail of Freebies; Objectives; Avenues; Free Publicity; Topics; Format; Media Kits; Photographs; Targeting Media; Being Interviewed; Promotional Items; Chapter 9. Networking: The Art of Tongue Fu; Effective Networking; Your USP; Complementary Businesses; VIP Contacts; Barter; DJ Associations; Trade Shows; Chapter 10. Records of Success: Inside Secrets from Prominent DJs; Randy Bartlett; Paul Beardmore; Robert Deyoe; Brian Doyle; Jeff Greene; Kevin Howard St. John
- Ray MartinezPeter Merry; Matt Peterson; J. R. Silva; Randi Rae Treibitz; Stacy Zemon; Sample Materials; Appendix; Index
