China's new culture of cool : understanding the world's fastest-growing market

When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply...

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Detalles Bibliográficos
Otros Autores: Yu, LiAnne Author (author), Ireland, Christopher Contributor (contributor), Chan, Cynthia Contributor
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] New Riders 2007
Edición:1st edition
Colección:Voices that matter
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626908306719

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