Getting to innovation : how asking the right questions generates the great ideas your company needs

Getting to innovation how asking the right questions generates the great ideas your company needs

As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas...

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Detalles Bibliográficos
Autor principal: VanGundy, Arthur B. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : AMACOM c2007.
Edición:1st edition
Materias:
Creative ability in business.
Creative thinking.
Organizational change.
Problem solving.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626904106719
Tabla de Contenidos:
  • Framing innovation framing : an overview
  • Question banks : understanding the strategic terrain
  • Challenge banks : generating innovation challenge questions
  • How to write and evaluate innovation challenge questions
  • Constructing conceptual maps for innovation challenges
  • How to conduct innovation challenges
  • Idea management and creativity software
  • A crash course in generating creative ideas : individual methods
  • A crash course in generating creative ideas : group methods
  • Tips for designing and facilitating brainstorming retreats
  • Evaluating and selecting ideas
  • Implementing ideas.

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