The business of innovation managing the corporate imagination for maximum results
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald�...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
AMACOM
c2002.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626880106719 |
