Media rules! mastering today's technology to connect with and keep your audience
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the...
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
J. Wiley & Sons
c2008.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626877406719 |
Tabla de Contenidos:
- The media that matters
- Translating transition
- Be all things
- Be organic
- Be a guide
- Be choosy
- Be a fighter
- Be an expert
- Be part of the best team
- Be ahead of your audiences
- Be second to your competitors
- Be fresh
- Be geographically relevant
- Be a public failure
- Be connected and coordinated
- Be a steward
- Be measurable.
