Cita APA (7a ed.)

Mathews, R., & Wacker, W. (2008). What's your story?: Storytelling to move markets, audiences, people, and brands (1st edition.). FT Press.

Cita Chicago Style (17a ed.)

Mathews, Ryan, y Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands. 1st edition. Upper Saddle River, N.J.: FT Press, 2008.

Cita MLA (9a ed.)

Mathews, Ryan, y Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands. 1st edition. FT Press, 2008.