Marketing in the public sector a roadmap for improved performance
Praise for Marketing in the Public Sector “Professionally, as an academic turned politician, this book–if published a few years earlier–would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the a...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, N.J. :
Wharton School Pub
c2006.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626867506719 |
