The customer centricity playbook implement a winning strategy driven by customer lifetime value
How did global gaming company Electronic Arts go from being named “Worst Company in America” to clearing a billion dollars in profit? They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wha...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Wharton Digital Press
[2018]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626452806719 |
Tabla de Contenidos:
- Setting a Strategic Course to Maximize Customer Value
- Customer Acquisition and Growing Your Best Customer Base
- Using Customer Centricity to Tune Retention and Development Tactics
- CRM's Place in Creating a Value-Based Strategy
- The Role of Customer Centricity in Corporate Valuation
- Agile Change Management and Customer Centricity
- Conclusion: Customer Centricity from Concept to Playbook to Action
- About the Authors.
