Fader, P. S., & Toms, S. (2018). The customer centricity playbook: Implement a winning strategy driven by customer lifetime value. Wharton Digital Press.
Chicago Style (17th ed.) CitationFader, Peter S., and Sarah Toms. The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value. Philadelphia: Wharton Digital Press, 2018.
MLA (9th ed.) CitationFader, Peter S., and Sarah Toms. The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value. Wharton Digital Press, 2018.
Warning: These citations may not always be 100% accurate.
