Innovative marketing strategy balancing commercial goal and corporate social responsibility
Management Schools in India have been doing a great job of management education, producing very good employable managers so crucially required to strengthen and take forward India`s development process. Unfortunately however, when it comes to research such institutions have been found wanting. It is...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Mumbai [India] :
Himalaya Pub. House
2010.
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623543406719 |
| Summary: | Management Schools in India have been doing a great job of management education, producing very good employable managers so crucially required to strengthen and take forward India`s development process. Unfortunately however, when it comes to research such institutions have been found wanting. It is in this context I am particularly happy that Lala Lajpatrai Institute of Management (LLIM) regularly holds Seminars and Conferences where experts and budding researchers get an opportunity to interact and present their thoughts on emerging challenges in the arena of management. The present collecti |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (359 p.) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781282804210 9786612804212 9781441662507 9789350431375 9786000029500 |
