Innovative marketing strategy balancing commercial goal and corporate social responsibility
Management Schools in India have been doing a great job of management education, producing very good employable managers so crucially required to strengthen and take forward India`s development process. Unfortunately however, when it comes to research such institutions have been found wanting. It is...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Mumbai [India] :
Himalaya Pub. House
2010.
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623543406719 |
