Cita APA (7a ed.)

Gupta, K., Angadi, V. B., & Das, M. R. (2010). Innovative marketing strategy: Balancing commercial goal and corporate social responsibility. Himalaya Pub. House.

Cita Chicago Style (17a ed.)

Gupta, Kamal, V. B. Angadi, y M. R. Das. Innovative Marketing Strategy: Balancing Commercial Goal and Corporate Social Responsibility. Mumbai [India]: Himalaya Pub. House, 2010.

Cita MLA (9a ed.)

Gupta, Kamal, et al. Innovative Marketing Strategy: Balancing Commercial Goal and Corporate Social Responsibility. Himalaya Pub. House, 2010.