Essentials of strategic management the quest for competitive advantage
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Dubuque :
McGraw-Hill Education
[2017]
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| Edición: | Fifth edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623542306719 |
Tabla de Contenidos:
- Concepts and techniques for crafting and executing strategy
- Section a: introduction and overview
- Strategy, business models, and competitive advantage
- Charting a company's direction: vision and -mission, objectives, and strategy
- Section b: core concepts and analytical tools
- Evaluating a company's external environment
- Evaluating a company's resources, capabilities, and competitiveness
- Crafting a strategy
- The five generic competitive strategies
- Strengthening a company's competitive -position : strategic moves, timing, and scope of operations
- Strategies for competing in international markets
- Corporate strategy: diversification and the -multibusiness company
- Ethics, corporate social responsibility, -environmental sustainability, and strategy
- Executing the strategy
- Superior strategy execution-another path to competitive advantage
- Cases in crafting and executing strategy
- Case 1 mystic monk coffee
- Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas?
- Case 3 lululemon athletica, inc
- Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market
- Case 5 chipotle mexican grill in 2013: can it hit a second home run?
- Case 6 google's strategy in 2013
- Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger
- Case 8 tata motors: can it become a global
- Contender in the automobile industry?
- Case 9 the walt disney company : its -diversification strategy in 2012
- Case 10 robin hood
- Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal
- Case 12 frog's leap winery in 2011-the -sustainability agenda.
