Marketing management
Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing....
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Harlow, England :
Pearson
[2019]
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| Edition: | Fourth European edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623540806719 |
| Summary: | Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates. |
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| Physical Description: | 1 recurso electrónico (803 p.) |
| ISBN: | 9781292248462 9781292248479 |
