Cita APA (7a ed.)

Kotler, P. (2019). Marketing management (Fourth European edition.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management. Fourth European edition. Harlow, England: Pearson, 2019.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management. Fourth European edition. Pearson, 2019.