Designing for growth a design thinking tool kit for managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business:'design thinking,'or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, un...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
Columbia Business School Pub
c2011.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623538806719 |
Tabla de Contenidos:
- section 1. The why and how of design thinking
- section 2. What is?
- section 3. What if?
- section 4. What wows?
- section 5. What works?
- section 6. Leading growth and innovation in your organization.
