Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage

Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage

A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls.

Detalles Bibliográficos
Autor principal: Esty, Daniel C. (-)
Otros Autores: Winston, Andrew S.
Formato: Libro electrónico
Idioma:Inglés
Publicado: New Haven, [Conn.] : Yale University Press 2006.
Edición:1st ed
Materias:
Industrial management > Environmental aspects.
Corporations > Environmental aspects.
Business enterprises > Environmental aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623537006719
Tabla de Contenidos:
  • Cover
  • Contents
  • Acknowledgments
  • Preface
  • Introduction: The Environmental Lens
  • Part One. Preparing for a New World
  • 1 Eco-Advantage
  • 2 Natural Drivers of the Green Wave
  • 3 Who's Behind the Green Wave?
  • Part Two. Strategies for Building Eco-Advantage
  • 4 Managing the Downside
  • 5 Building the Upside
  • Part Three. What WaveRiders Do
  • 6 The Eco-Advantage Mindset
  • 7 Eco-Tracking
  • 8 Redesigning Your World
  • 9 Inspiring an Eco-Advantage Culture
  • Part Four. Putting It All Together
  • 10 Why Environmental Initiatives Fail
  • 11 Taking Action
  • 12 Eco-Advantage Strategy
  • Appendix 1: Additional Resources
  • Appendix 2: Methodological Overview
  • Appendix 3: Most Relevant Tools for Each Green-to-Gold Play
  • Notes
  • Index.

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