APA (7th ed.) Citation

Nunan, D. a., Birks, D. F., & Malhotra, N. K. (2020). Marketing research: Applied insight (Sixth edition.). Pearson.

Chicago Style (17th ed.) Citation

Nunan, Daniel author, David F. Birks, and Naresh K. Malhotra. Marketing Research: Applied Insight. Sixth edition. Harlow, England: Pearson, 2020.

MLA (9th ed.) Citation

Nunan, Daniel author, et al. Marketing Research: Applied Insight. Sixth edition. Pearson, 2020.